British Airways takes Anatomē to new heights with bespoke skincare partnership
London-based modern apothecary Anatomē has partnered with British Airways to create a bespoke skincare collection for the airline’s Club World (long-haul business class) amenity kits.
Each kit includes Anatomē’s Hydrating Moisturiser and Botanical Multi Balm, formulated with botanicals designed to support hydration and skin protection during long-haul flights.
The brand emphasises plant extracts and essential oils that work in harmony with the skin’s microbiome, aiming to maintain skin vitality in the dehydrating conditions of air travel.
The amenity kits feature four collectible designs by British artists - Amelia Coward, Charlotte Roseberry, Kit Boyd, and Naomi Edmondson - curated by contemporary art platform Rise Art.
The bags are also made from recycled fabrics, and the contents, including bamboo toothbrushes and paper-wrapped earplugs, reflect both brands’ focus on sustainable and responsible design.
Brendan Murdock, founder of Anatomē, said: "We are delighted to introduce our new skincare formulations exclusively for British Airways.
"At 35,000 feet, our skin naturally dehydrates; we’ve used potent botanicals to restore hydration, replenish balance and nurture the body and mind through the art of travel.
"At Anatomē, we see skincare as a form of self-care - a quiet ritual that connects science, scent and nature.
"Our partnership with British Airways reflects a shared appreciation of British creativity and purpose, bringing together design, wellbeing and botanical science to enrich the experience of travel."
Founded in London, Anatomē positions itself as a modern apothecary focused on wellbeing. The company develops botanical formulations intended to support rest, hydration, and balance, reflecting its philosophy that daily rituals contribute to overall health.
