British Beauty Council and No7 launch campaign to showcase the science behind beauty

The first, in what will be a series of new short films designed to highlight the crucial role that science and scientists play in beauty innovation has been released by the No7 beauty brand in partnership with the British Beauty Council.

Providing a glimpse behind the No7 laboratory doors, the five-minute Beauty in Science film includes first-hand accounts from formulation scientists, dermatologists, chemists, physicists and biologists in a further bid to inspire a new and more diverse generation of scientists to pursue careers in beauty.

It also highlights the three years of work by a team of 50 people that took place behind the scenes prior to the launch of No7 Laboratory’s Line Corrector Booster Serum.

In a bid to address the “lack of awareness about the innovation, people and passion that underpin the British beauty industry and its products,” No7 is also working with bloggers, media and influencers over the coming months to improve consumers’ knowledge and understanding of "what lies behind the products they know and love."

Commenting on the initiative, British Beauty Council chair Jane Boardman said: “The importance of science in beauty has never been greater.

"We want to inspire the next generation to take up science, technology, engineering and mathematics.

"Beauty is an exciting and inspiring industry that keeps on growing – the global skincare market alone is estimated to be worth $180 billion by 2024.

"There are opportunities for British scientists all over the world in our industry and we need people from every possible background to meet the widely diverse needs that enhance consumers’ lives.”

“The British Beauty Council also wants to make sure that everybody who opens their bathroom cabinet and takes out a product every day realises how much work and science has gone into every product that they put onto their face or their body."