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British Beauty Council bolsters executive board with two new appointments

Sophie Smith
23 January 2024

The British Beauty Council has appointed Diana Verde Nieto and Nnenna Onuba to its executive board, effective immediately. 

Boasting extensive careers within the British beauty industry, Nieto and Onuba will help drive growth at the non-profit organisation.

Nieto brings over 20 years of experience in guiding companies towards business sustainability and innovation.

She is best known for co-founding Positive Luxury, which aids beauty businesses to adopt more sustainable practices through its proprietary Butterfly Methodology, consisting of an ESG+ assessment and consultation.

Meanwhile, Onuba joins the British Beauty Council following tenures at PwC and Rothschild & Co. She is also the founder of CIC 100 Allies, which is dedicated to diversifying the beauty industry's leadership.

The new appointments will help solidify the British Beauty Council's work within its existing pillars of ESG, growth, talent, policy and influence.

Working alongside existing directors, Nieto and Onuba will ensure the organisation fulfils the aims set out within its current roadmap.

The duo will collaborate with fellow executive board members under the strategic leadership of Chair, Meribeth Parker.

Nieto said: "Being appointed to the British Beauty Council executive board is a tremendous privilege.

"I look forward to sharing my expertise, which I've gained from my work at the intersection of sustainability, innovation, and impact, towards serving the beauty industry and supporting the organisation’s leadership team."

Onuba added: "It's an honour to align with the British Beauty Council on our shared vision to strengthen the beauty industry's future.

"I'm committed to contributing to the council’s pillars of growth, talent, and policy. Together, we will champion the beauty industry's vibrant potential and its recognition as a key player in the UK economy, society and beyond."

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