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British Beauty Council names former PZ Cussons executive as new CCO

Sophie Smith
14 May 2024

The British Beauty Council has appointed Jacqui Burchell as its new Chief Commercial Officer as it targets further growth.

Burchell brings experience from a number of beauty companies, including PZ Cussons, Sanctuary Spa and Boots, having held various senior roles across marketing, product development and beauty buying.

She most recently served as Executive Vice President at dietary supplement brand 8Greens from January 2022 to August 2023.

In this new role, she will work with the council's Executive Board to develop industry-focused strategies and initiatives to drive growth and impact.

"I am pleased to be joining the British Beauty Council's Executive Board as Chief Commercial Officer, particularly in this period of transition as we formulate the organisation's new roadmap," said Burchell.

"The non-profit is in a period of growth, after the recent launch of a new membership programme and the launch of a new campaign "A Beauty Industry That Looks Like You". I am excited to see what we can do, together, to continue raising the reputation of the industry."

The move follows the appointment of a new cohort of industry professionals to the British Beauty Council's Advisory Board in February. From Isamaya Ffrench, Lucy Bridge and Sylvie Macmillan to Teresa Tarmey and Dr Alexis Granite, the appointments aim to bring a wealth of knowledge to the board.

It also follows the previous appointments of Diana Verde Nieto and Nnenna Onuba to the British Beauty Council's Executive Board, working on its existing pillars of ESG, growth, talent, policy and influence.

It comes as the organisation targets further growth and positive change within the British beauty industry, having launched an industry-wide census earlier this month to find out what beauty really means to its workers and consumers, marking the biggest research project in its history.

The survey, which is accessible online at the British Beauty Council, urges more than half a million workers in the sector to have their say on the £24.5 billion a year industry.

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