British Beauty Council outlines initial plans for British Beauty Week as it calls on brands to get involved

The British Beauty Council is calling for brands to get involved with this year's British Beauty Week, which will run from 26-30 October 2023.

During a digital event yesterday, British Beauty Council CEO Millie Kendall and British Beauty Week Ambassador David Walker-Smith shared details of what the industry can expect from this year's celebration and how beauty businesses can get involved.

British Beauty Week brings together brands, consumers, press and policymakers to highlight the influence of British beauty brands in the UK and overseas via a selection of in-person and digital events.

This year, the five-day celebration will focus on "The Power of Beauty" to engage with the industry across three key themes - Talent, Growth and ESG.

The objective is to drive growth and awareness among consumers, whilst also strengthening the reputation of the UK beauty industry with businesses and government.

As part of the initial plans, the British Beauty Council has partnered with the Department for Business and Trade to bring a Trade Hub pop-up to Covent Garden during British Beauty Week 2023.

Millie Kendall, CEO of the British Beauty Council, said: "I think it's incredibly important that we showcase our creative talent - our brands, our founders - on a global stage, and the government are really keen to help support that.

"So, we're partnering with them to create the Trade Hub pop-up in Covent Garden, celebrating the best of British beauty and looking at how we can drive growth."

Additional plans, which the British Beauty Council are now encouraging brands to get involved with, include a Beauty Night Out: The Beauty Safari – creating a destination for businesses to offer exciting and interactive experiences.

The news follows the recent appointment of former Selfridges Executive Beauty Director David Walker-Smith as the ambassador for British Beauty Week 2023.