Beauty Backed Trust launches first grant programme

The Beauty Backed Trust, founded by British Beauty Council Advisory Board Member Caroline Hirons, has announced the launch of its first grant programme.

The Trust, which aims to support the beauty industry after COVID-19, has launched two grants. Applicants can apply for the grants on the Beauty Backed website.

The 'start up grant' is a financial donation targeted at individuals whose plans to enter or continue a career in the beauty industry were ended last year because of the pandemic.

The 'support grant' is a financial donation focused on benefiting previously established businesses and freelancers that need additional help and guidance to recover and evolve. Businesses can claim up to £5000 from the grants.

Board member and skincare expert, Caroline Hirons, said: “Since launching Beauty Backed Trust, we have had over 200 support requests for stock, equipment, financial and mentoring support.

"As a response to this, the Trustees and I are thrilled to have put in place two grant programmes that will provide support to those most in need. Both programmes will not only provide financial support but access to training and mentoring to help meet the needs of our industry and we cannot wait to get going.”

Successful applicants will be provided with a mentoring programme for guidance and support, to ensure that the funds are used appropriately and that they are getting the most out of this assistance possible.