British Beauty Week kicks off with nationwide events

British Beauty Week 2022 has kicked off its celebrations today with a number of nationwide events to help champion the "power of beauty".

Running from 5-11 September 2022, the British Beauty Council describes this year's event as the "most inclusive and accessible yet". Throughout the week, beauty consumers will be able to connect with brands, retailers, salons, charities and ecommerce platforms to celebrate the beauty industry.

Day one of British Beauty Week has seen a number of physical and digital events take place across the country, such as workshops, shopping events, panel discussions and webinars.

Today's digital events included a 'Planet-positive beauty: The conscious consumer's demand for transparency' webinar. This saw members of the Sustainable Beauty Coalition, B Corp Beauty Coalition, Marie Claire’s Lisa Oxenham and sustainability marketing technology Provenance discuss what it means to be a planet-positive beauty brand in 2022.

The first day of British Beauty Week has also featured a series of in-store experiences such as exclusive Dermalogica x HydraFacial consultations, expert fragrance consultations at The Perfume Shop and a 'Your Best Hair Treasure Hunt with JVN and Space NK'.

Other highlights from day one of British Beauty Week include:

• Sali Hughes Skincare with Superdrug & Revolution.
• Instagram Live with the founder of The C List.
• The culture of hair loss (men and women) with Brian Hendricks co-founder of Roots Professional.
• Beauty Cares Mental Health Action.

Millie Kendall OBE, CEO of the British Beauty Council, said: "The overwhelming amount of interest from industry has been so great to see.

"Today, we held a webinar to talk about STEM and to share how people who work in our industry can give up a single day a year to support our Future Talent Programme and sign up as a STEM Ambassador. NPD group held a webinar about the future of prestige beauty, Massage 4 Mental Health was discussed by BABTAC and practitioner Hayley Snishko. Seeds of Colour discussed how beauty brands are collaborating to drive circular economy.

"We have an amazing event tomorrow evening at Spring Studios in London called Future Facing New Frontiers in Beauty Marketing, and Meta are hosting a seminar on Wednesday to show us how to get the most out of reels. Three is a talk about selling on Amazon, Sam McKnight is in Edinburgh at Space NK on Friday. We are hosting a panel talk with Arkive Headacare’s founder Adam Reed on Wednesday, taking to Instagram with Sutbrct founder Ben Grace and Weleda are popping up in Covent Garden this week showcasing the iconic Skin Food range. That’s just the tip of the beauty iceberg. Overall we are seeing such a powerful start to the week."