British Beauty Week reveals new theme and dates for 2024
The British Beauty Council has announced the return of British Beauty Week next year, taking place from 23-27 October 2024.
The five-day celebration will run under a new theme of ‘A Beauty Industry that Looks Like You’, designed to highlight the importance of representation and inclusion in the British beauty industry.
It aims to inspire brands to celebrate the various facets of British beauty, whilst considering the ongoing work that needs to be done to ensure all voices are heard, and appreciated, in the industry.
As ever, the celebration will spotlight the diversity of the beauty industry through various in-person and digital events.
The British Beauty Council is now encouraging brands and businesses to get in touch to establish plans early, following its "record-breaking" celebration this year.
British Beauty Week brings together brands, consumers, press and policymakers to highlight the influence of British beauty brands in the UK and overseas via a selection of events.
The objective is to drive growth and awareness among consumers, whilst strengthening the reputation of the industry with businesses and government.
With a reach of over 12.2 million, British Beauty Week 2023 took place from 26-30 October with more than 80 brands and businesses involved.
The council said it is now looking forward to collaborating with retailers, chains and independents across the country for 2024’s week-long event.
