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Bubble expands into a further 222 Boots stores and adds nine new products

Lauretta Roberts
11 July 2024

US skincare brand Bubble has expanded into a further 222 Boots stores across the UK and Ireland, having launched on this side of the Atlantic with the high street giant at the start of this year.

Since arriving in the UK in January, Bubble has rolled out into 355 branches of Boots and will add a further 222 with Ireland in particular seeing a major expansion from seven stores to 85.

The brand, which was launched in 2020 and is focused on offering efficacious formulas at accessible prices, says the number of shelves it is now featured on at Boots has grown from 355 to 1,468, representing a 416% growth. It has also now achieved top shelf billing with one of its Slam Dunk moisturisers being sold every ten seconds.

With its bright packaging, quirky branding and accessible pricing (products range from around £12.60 to £17.10), Bubble has proved a huge hit with younger consumers. It is also something of a viral sensation on Tik Tok, where it now has 2.5 million followers.

Its range, which includes an array of cleaners, toners, masks and moisturisers, has been expanded further still with nine new products including its first two SPFs. New additions include, the Water Slide hydrating serum, the Moon Walk exfoliating serum,  the First Class, Soft Launch and Magic Melt cleansers, as well as the Super Cuties Kit and the New Faces Kit. The new SPFs are EU Solar Mate SPF30 and EU Plus One SPF30 .

Bubble received a highly commended accolade in the Best New Brand category at the inaugural The Innovators Awards, which took place in London on 4 July.

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