Bubble Skincare explores strategic options to fuel growth
Viral brand Bubble Skincare has engaged advisory firm Centerview Partners to explore potential strategic opportunities.
Founder and CEO Shai Eisenman confirmed the move to WWD, stating that the decision is part of a broader effort to support the brand’s continued growth and international expansion.
"At Bubble, our focus has always been on creating high-quality, dermatologist-developed skincare that's accessible to everyone," Eisenman said.
"As we continue to grow rapidly across the US and globally, we’re always thinking about how to build the strongest possible foundation for the future.
"Engaging Centerview Partners is part of that process. It gives us the ability to explore opportunities that can help us expand our reach and strengthen our mission."
Founded in 2020, Bubble was an early entrant in the skincare space targeting Gen Z and Gen Alpha consumers. It has since experienced rapid growth, with net sales exceeding $100 million.
The brand has built a strong digital presence, amassing 3.7 million TikTok followers, and has expanded both domestically and internationally.
Its global footprint grew significantly in 2024, including with its launch in over 200 Boots locations in the UK in January. That number has since expanded to more than 1,200 Boots stores across the UK and Ireland. Bubble also launched on ASOS earlier this year as part of its broader UK expansion strategy.
"The UK market was our first international launch and a pivotal step in Bubble Skincare's global journey," Eisenman previously told TheIndustry.beauty. "We’ve more than quadrupled our footprint in a short time."
