Bubble Skincare selects Boots as first brick-and-mortar partner in UK

US-based Bubble Skincare has launched at Boots, marking the brand's brick-and-mortar debut in the UK.

The brand has landed at the British retailer's new beauty-only store at Battersea Power Station, with further plans to roll out into over 200 Boots stores nationwide from January 2024.

It initially launches at Boots with 12 products, including a Bounce Back Balancing Toner Mist, Cloud Surf Water Cream Moisturiser, Fresh Start Gel Cleanser and Come Clean Detoxifying Clay Mask, amongst other items.

Founded in 2020, Bubble Skincare aims to disrupt the skincare category by creating "affordable, yet highly efficacious" products.

Since its launch, the brand has experienced continued growth. This includes reaching nearly 1.6 million followers on TikTok, as well as further expanding its presence in the US, and now the UK.

Shai Eisenman, Founder and CEO of Bubble Skincare, said: "Bubble’s community is the heart and soul of the brand. It is so important for us to listen to our consumers and deliver not only the products they are looking for but to excel in bringing these products to accessible locations, at affordable price points.

"When deciding on a partner, Boots was a natural choice given our shared mission and core values of accessibility and high-quality products. We are excited to bring the brand to this beauty destination and continue to expand."