Bulldog partners with IRONMAN to support athletes with skincare
Bulldog Skincare, the affordable skincare brand designed for men, has been named the Official Men’s Care Products Partner of the IRONMAN and IRONMAN 70.3 European Triathlon Series.
The partnership kicks off at IRONMAN 70.3 Bolton this Sunday and will see Bulldog activate across multiple events throughout the 2025 season. As part of the collaboration, the brand will support thousands of athletes with skincare designed to prepare, protect and help skin recover from the demands of endurance racing.
Bulldog’s range - including moisturisers, face washes and shower gels — will be available for athletes to sample at IRONMAN Expos and in Athlete Recovery Zones.
James Barnes, Brand Director, Bulldog Skincare, said: "If you’re training hard, racing, or just trying to stay active, chances are your skin’s feeling it – especially by your second or third shower of the day.
"We’re here for that. Whether you're lining up for an IRONMAN or just trying to stay consistent with your workouts, Bulldog supports athletes from all walks of life with simple, effective skincare. No fuss. No nonsense. Just quality products that do what they say they’ll do.”
Known for its use of natural origin ingredients like aloe vera, combined with carefully selected man-made ingredients, Bulldog has built a loyal following for its straightforward, vegan-friendly products. It's now available in over 70,000 stores in over 30 countries.
Yanni Andreopoulos, EVP, Global Partnerships at The IRONMAN Group, said: "We are very excited to add Bulldog to our IRONMAN European family.As training for races ramps up, we understand that other areas of our athlete’s routines – like skincare – require the same level of attention as the training needed to complete an IRONMAN. With the hours they spend outdoors in the elements, it’s crucial to support them with high-quality, effective solutions.
"Bulldog shares our commitment to performance and care, and we look forward to their presence at our European races, kicking off this weekend at IRONMAN 70.3 Bolton triathlon!"
