Bum Bum Cream shakes up beauty scene amid online sales boom
Online beauty sales soared 108% over the past year, according to new research from Klarna, which also revealed Sol de Janeiro Brazilian Bum Bum Cream as the most coveted beauty buy of recent times.
With shoppers seeking out whole body beautification, the posterior-perfecting cream, which is enhanced with caffeine-rich guarana, topped the Klarna App’s ‘Wish List’ feature in the six months to February 2021.
The data also highlighted consumers' growing appetite for masking, with Glow Recipe Watermelon Glow Sleeping Mask revealed as the third most wish-listed item, just behind Dior Sauvage Eau De Toilette 100ml, in the second spot.
And with access to hair salons and services restricted in recent months, the trend towards in home hair treatments was also clearly evident, with Olaplex’s No 3 Hair Perfector and Coco & Eve’s Super Nourishing Coconut & Fig Hair Masque both featuring within the top 10.
The wish list feature on the Klarna app allows shoppers to create and share shoppable wish lists using products from any online store, as well as set up price-drop alerts.
Shoppers can also follow wish lists curated by brands, influencers and Klarna’s shopping experts, to discover new products and find shopping inspiration.
Klarna ‘Wish List’ Top 10
- Sol de Janeiro Brazilian Bum Bum Cream
- Dior Sauvage Eau De Toilette 100m
- Glow Recipe Watermelon Glow Sleeping Mask
- Olaplex No 3 Hair Perfector
- DIOR Addict Lip Glow Oil - Nourishing glossy lip oil
- Coco & Eve Super Nourishing Coconut & Fig Hair Masque
- Chanel Bleu De Chanel Eau De Toilette Spray 50ml
- Milk Makeup Hydro grip Primer
- Huda Beauty #FauxFiler Foundation
- West Barn Co. Soap Brows
