BYBI launches world’s first carbon negative skincare product

Climate conscious beauty brand BYBI has launched the "world’s first carbon negative skincare product" with its new Glowcurrant Booster.

Catching more carbon than it emits, the product is made from eco-ingredients that aim to nourish, moisturise and brighten skin.

Manufactured using 100% green energy, the product’s negative carbon emissions relates to the whole supply chain including its packaging.

Its new-to-market Vivomer cap and nozzle are biodegradable and compostable, without emitting greenhouse gases or leaving behind microplastics after the product's end-of-life. In home compost, the cap can break down within 52 weeks and in general waste, it will be gone within three years.

Additionally, the bottle and carton are made from sugarcane, a carbon negative material that is 100% recyclable.

Launched in 2017, BYBI is a cruelty-free, vegan and plant-powered natural skincare brand. The beauty brand follows its sustainable ethos of creating products that “boost your skin health whilst shrinking your carbon footprint”. BYBI’s bestsellers include a Bakuchiol Booster, Milk Melt Cleanser and Face Base Moisturiser.

Elsie Rutterford and Dominika Minarovic , BYBI Co-founders, said: “We are beyond proud to bring Glowcurrant Booster to market. This product is unlike any other in its category, in that it removes carbon from the atmosphere. From packaging to production and supply chain this product is carbon negative, meaning it goes beyond net zero to create an environmental benefit, removing more carbon than it creates.”

BeZero, Carbon Reduction Experts, added: “Glowcurrant Booster was formulated with one thing in mind: creating a beauty product that works and has almost no impact on climate change. The combination of locally sourced materials, UK-based production and plant-based packaging make this the world’s first-ever carbon-negative skincare product.

"A significant achievement for both the beauty industry and BYBI, it brings to light how high-quality skincare can be produced differently, with a low carbon footprint.”