BYBI to launch in-store at Holland & Barrett

Sustainable beauty brand BYBI has revealed its first UK bricks and mortar stockist, launching in over 350 Holland & Barrett stores from 6 June 2022.

BYBI was born in 2017 and is known for its skincare products designed to optimise skin health and wellness. Formulated using low-carbon production methods, all BYBI products are 100% vegan and cruelty-free.

BYBI's offering at H&B will include its Bakuchiol Booster, a retinol alternative with collagen boosting properties.

In recent years, Holland & Barrett has launched its own sustainable initiatives including the ban of wet wipes and introduction of Zero Waste beauty ranges. The launch of BYBI hopes to "further accelerate the growth" of the retailer's sustainable beauty offering.

Elsie Rutterford and Dominika Minarovic, Founders of BYBI, said: “We are incredibly excited to announce that this summer, consumers will be able to exclusively shop BYBI nationwide, in real life for the first time ever. It’s our mission to make pro-planet skincare more accessible and we couldn’t think of a better partner to help us reach that goal, than everyone’s favourite health store."

Joanne Cooke, Trading Director Beauty & Sports Nutrition at Holland & Barrett, said: “We are thrilled to be adding BYBI to H&B’s line up of conscious beauty brands. BYBI’s ethos aligns perfectly to our H&B values of offering a great range that’s kind to the planet, without compromising on efficacy. We’re sure the brand will be a big hit with our customers, who we know are passionate about beauty and caring for the planet too.”