Byoma launches Selfridges pop-up

British skincare brand Byoma has launched a two-week pop-up in Oxford Street Selfridges. Running from 19 May to 2 June, the brand will offer shoppers the chance to explore its clinically proven and dermatologist-approved formulas.

Designed to boost, build, and balance skin in an accessible and affordable way, the pop up includes Byoma's range of cleansers, moisturisers, serums and toning mists.

On 26 May (Thursday), guests will have the chance to meet Byoma's founder, Marc Elrick, who will also be prescribing a custom Byoma routine for their unique skin type.

Byoma added that the brand’s commitment to democratising the skincare landscape by incorporating high-end ingredients into their high-performance formulas has "never been clearer" than through their partnership with Selfridges.