Byoma to host festive 'Wonderlab' pop-up with Boots

Viral skincare brand Byoma is launching a festive "Wonderlab" pop-up later this week - its first-ever holiday-themed experience.

Located at The Truman Brewery in East London, the activation will be hosted in partnership with Boots on Friday 5 and Saturday 6 December.

As part of this, Byoma will transform the space into a "festive celebration of skin health and barrier innovation", featuring interactive zones designed to educate and engage attendees.

It will see visitors slip into an exclusive Byoma lab coat and badge before exploring the full product range, learning about the actives behind its bestsellers, and experiencing its viral formulations firsthand.

Alongside the science-led exploration, guests can take part in activities such as creating bespoke keychains on the production line, relaxing in the "Byoma Breakroom" with a hot chocolate, and capturing holiday portraits in the "Memory Lab".

The experience concludes with a Byoma skincare gift to take home, with £5 tickets redeemable on Byoma products priced more than £5 at Boots.

Launched in 2022, Byoma is a British skincare brand dedicated to simplifying skincare by prioritising skin barrier health through science-backed formulations.

The brand has quickly gained attention for its accessible pricing, playful packaging, and consistent viral presence on social media.

All Byoma products are developed in-house and undergo clinical and efficacy testing, allowing consumers to build personalised routines that meet their individual needs and goals.

Earlier this year, private investment firm Bansk Group acquired a majority stake in the brand, while founder and CEO Marc Elrick continues to lead the company.