Byoma to host immersive skincare pop-up in London
Viral skincare brand Byoma is launching an exclusive, one-day pop-up at Frameless, the digital immersive art experience in London's Marble Arch, later this month.
Taking place on 13 March, Byoma will transform the gallery space into a "vibrant, immersive world" where skincare lovers can explore the brand’s barrier-boosting, science-driven, and dermatologist-approved formulas.
View this post on Instagram
The pop-up will allow guests to explore the brand's cult-favourite products and new launches, while discovering the science behind its active-powered its growing collection.
It will also offer express facials, as well as the opportunity to win exclusive Byoma merch and skincare goodies.
Launched in 2022, Byoma recognises the need to simplify skincare routines, taking skincare back to science while bringing skin barrier health into the mainstream.
It continues to capture consumer attention for its barrier-boosting formulations and unique packaging, with products often in demand and reaching viral status on social media.
The pop-up comes as Byoma continues to strengthen its product portfolio. Earlier this year, the brand launched a vegan alternative to snail mucin for its new Phyto Mucin Glow Serum, designed to rival the ingredient's efficacy to "deeply hydrate, even skin tone and improve texture".
The serum was joined by a Barrier Repair Eye Cream, which boasts a unique blend of Barrier Lipid Complex, copper tripeptides and ectoin to rejuvenate and restore dry, tired under-eyes, as well as a Moisturising Gel Sunscreen.
