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Byoma unveils refillable product line with Cult Beauty

Sophie Smith
22 August 2022

Byoma has launched its entire range of skincare products in new refillable packaging, available exclusively at Cult Beauty.

The pump-free packaging eliminates the need for non-recyclable pouch style refills and minimises the use of single use plastic.

Founded by Marc Elrick, Byoma is a skincare brand designed to boost and rebuild the skin barrier in an accessible and affordable way. Offering a range of clinically proven, dermatologist-approved and science-backed formulas, each product is infused with three essential lipids of the skin barrier and handpicked ingredients to help boost, build, balance and brighten skin.

The brand's product collection includes a Creamy Jelly Cleanser, Balancing Face Mist and Moisturising Gel Cream. Along with three serums to balance, brighten and hydrate skin.

All Byoma products are made from recyclable and monomaterial plastic. In addition, the brand's square shape packaging aims to make shipping more efficient and allows all information that would traditionally be printed on cardboard outers to be displayed on each of the four sides of the products instead.

Developing its commitment to sustainability, Byoma has also partnered with One Tree Planted to help offset carbon emissions by planting trees for a cleaner and greener planet.

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