Caroline Hirons expands Skin Rocks Pro with new training hub for professional facialists

Skin Rocks by Caroline Hirons has opened its first-ever training hub, bringing the brand’s BABTAC- and CIBTAC-endorsed professional training to London in a permanent location.

Located in Farringdon, the Skin Rocks Pro Academy launches today, 17 March, with immersion days for facialists from across the UK.

The opening follows the launch of Skin Rocks Pro last year, alongside seven fully booked educational days held nationwide, where hundreds of skincare professionals were trained.

"Launching Skin Rocks Pro in 2025 was huge, but creating a permanent academy where we can train, support and connect with facialists is next level," said Hirons.

"The Academy is all about giving both the facialists of today and tomorrow the skills, confidence, and business know-how to succeed and thrive in this fast-paced industry."

Supporting the Skin Rocks Pro "By Facialists, For Facialists" mission, the bespoke space promises "best-in-class education in a friendly, hands-on environment" to train and upskill Skin Rocks Pro facialists.

Lesley Blair MBE, CEO and Chair of BABTC & CIBTAC, said: "We are delighted that Skin Rocks Pro are launching their first Academy, which promises to be a highly sought after destination for any qualified therapist wishing to elevate their facial treatments.

"Their outstanding CIBTAC Endorsed training is comprehensive and hands on, and their new Academy provides an excellent and easily accessible training facility in central London for therapists to advance their skillset."

Hirons, an advanced aesthetician and skincare expert, began her career on the shop floor before establishing a significant industry presence through her blog, launched in 2010, and subsequent social media platforms.

In 2022, she introduced Skin Rocks as a results-driven skincare line. More recently, she unveiled Skin Rocks Pro, a professional-focused extension of the brand designed to support in-clinic treatments, with this new launch expanding that division further.

Millie Kendall OBE, CEO of the British Beauty Council, said: "Caroline Hirons is simply the best in the business - thorough, detailed and honest through and through.

"Her dedication to the professionals working across beauty in our industry has been the backbone of her personal brand and Skin Rocks, so seeing her literally put her money where her mouth is demonstrates this to its fullest extent."