Caroline Hirons launches Skin Rocks PRO to 'disrupt' professional skincare industry
Skincare expert Caroline Hirons has launched Skin Rocks PRO, bringing its range of products to clinics and skin therapists ahead of a new professional-exclusive line later this year.
A lifelong ambition brought to life, Skin Rocks PRO embodies Hirons’ dedication to elevating the standards of the skincare industry.
View this post on Instagram
Rooted in her 28 years of expertise as an advanced aesthetician, the new collection attempts to "disrupt stagnation in professional skincare by combining scientifically advanced formulations, future-focused protocols, bold aesthetics, and unparalleled accessibility".
It introduces Skin Rocks to clinics and professional skin therapists, supported by a proprietary treatment protocol and an extended line of PRO-exclusive products, designed to "elevate" in-clinic treatments.
"From my involvement with BABTAC and the British Beauty Council to founding Beauty Backed during COVID to support therapists and highlighting the economic power of beauty at No.10, empowering professionals has always been at the heart of my work," said Hirons.
"Skin Rocks PRO is my vision to provide therapists with clinically proven products and the knowledge to deliver transformative results, simplifying and amplifying the impact of every treatment.
"My entire career has been building to this moment, and with the launch of Skin Rocks PRO, I feel like I’ve truly come home."
From shop floor to CEO, Hirons is an advanced aesthetician and multi-award-winning skincare expert, known throughout the beauty industry for her honest approach and science-backed knowledge.
First launching her blog in 2010, she since amassed millions of followers across her social network, become a bestselling author, and introduced her own skincare brand, Skin Rocks, in 2022.
Her latest venture, Skin Rocks PRO, underscores her commitment to empowering skin professionals and redefining professional skincare with "innovation, quality, inclusivity, and profound educational depth".
Read TheIndustry.beauty's interview with Caroline Hirons.
