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Caroline Hirons' Skin Rocks lands at Liberty

Lauretta Roberts
26 February 2024

Skin Rocks, the skincare line from leading beauty expert Caroline Hirons, has landed at Liberty in its hallowed London beauty hall and online.

The move is close to the heart of Hirons, who began her career on beauty counters, and has gone on to become one of the industry's most pre-eminent experts, via her Youtube, Facebook and Instagram channels, wider media appearances, and more recently as a brand founder in her own right.

Skin Rocks' full range is available at Liberty, including its Cream Cleanser, Moisturisers, Retinoids, Support Oil and newly launched Acid toners. In-store, the brand is also offering exclusive treatments only available at Liberty.

The services include ROUTINE RESET and THE GLOW BOOSTER, both curated by Hirons and lasting 15 minutes each, to help beauty enthusiasts to achieve their healthiest skin.

ROUTINE RESET has been described as "speed-dating for skin" and invites customers to share their current routines and goals for the Skin Rocks team to create a routine to guide them on their journey to healthy and glowing skin.

THE GLOW BOOSTER is a pick-me-up for the skin to banish dullness with the radiance-boosting essentials and is described as the "perfect preparation" for a special occasion or event.

Hirons launched Skin Rocks in November 2022, initially with two Retinoid products, and has steadily expanded the line since. As well as being sold on the Skin Rocks website, it also has a retail partnership with Space NK, along with Liberty.

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