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CBD brand Love Hemp secures endorsement agreement with Anthony Joshua OBE

Gaelle Walker
21 June 2021

CBD cosmetics and wellness brand Love Hemp Group has signed a three-year Endorsement Agreement with two-time Heavyweight Champion of the World and Olympic gold medallist, Anthony Joshua OBE.

Set to commence on 1 July, the agreement will see Joshua become a high-profile ambassador for Love Hemp and collaborate on a new licenced range of CBD products for athletes.

The development comes as Love Hemp seeks to drive acknowledgment of CBD as an internationally recognised, certified product for sports men and women around the world.

A natural extract derived from the hemp plant, CBD is a cannabinoid that has become renowned for its ability to aid muscle recovery, manage pain and reduce inflammation and anxiety.

Joshua will also become a key shareholder of Love Hemp via his management company, 258 MGT Limited, through the issuance of shares in lieu of cash compensation.

Commenting on the development, Love Hemp Group chief executive officer Tony Calamita said: "We are excited and privileged to welcome Anthony Joshua to the Love Hemp family.

“His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.

"Love Hemp is a wellness company and CBD is a natural life improver.

“For sports men and women this means faster muscle recovery, effective pain management and reduced inflammation.

“We have worked hard to create a trusted and fully certified premium CBD brand with a diverse range of organic products.

“Via his involvement with Love Hemp Group, Anthony will help us deliver this important message to the highest levels of UK and international sport."

Commenting on the agreement, Joshua OBE, said: "Love Hemp is a great brand with an amazing vision.

“The ability of CBD to improve people's everyday lives is undeniable. I have a passion for dynamic British businesses and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.

“My work with Love Hemp will allow me to be involved in the Company's aggressive growth strategy as well as developing my own branded wellness focused CBD products.

The Love Hemp brand produces a wide range of CBD-infused cosmetics products including body salves, face masks, oils and hand sanitisers in addition to its portfolio of edibles, capsules and sprays.

The Company's range of products are sold online across 70 websites and in over 2,000 stores including Holland & Barrett, Boots, Ocado and Sainsbury's.

Products come in a range of doses, strengths and applications with each product being 100% traceable plant-based and batch-tested for purity.

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