Celine Dion headlines Charlotte Tilbury's new festive campaign

Charlotte Tilbury Beauty has announced singer Celine Dion as the face of its 2025 holiday campaign, as it continues to align with globally recognised talent for seasonal and brand-defining moments.

According to the brand, the campaign centres on themes of self-belief, transformation, and empowerment through beauty, with Dion chosen for her longstanding cultural influence and personal story of resilience.

The new collaboration marks a renewed creative partnership between Dion and Tilbury, who first worked together in 2012 during Dion’s Las Vegas residency.

The holiday campaign features Dion wearing Charlotte Tilbury’s latest makeup, skincare, and fragrance launches. Meanwhile, the broader campaign also includes appearances from exisiting brand ambassadors Jourdan Dunn, Quenlin Blackwell, and Bella Tilbury.

It includes video and still assets across advertising and digital platforms, highlighting products from the brand’s "Gifting Universe" - a selection of giftable beauty items aimed at both loyal customers and seasonal shoppers.

"Celine is a true icon. She’s not just a record-breaking superstar, but a woman of extraordinary strength, humour, and heart whose voice and story have touched millions. The way she has transformed challenges into strength is truly moving. She represents everything I believe in: resilience, determination, and the power to change lives. She is such an inspiration," said Tilbury.

"This new campaign captures the raw and unstoppable magic of her spirit, passion, and positivity. Together, we believe that beauty and music are superpowers. They can change your frequency, boost your confidence, and empower you to follow your dreams. And when one person feels empowered and believes in themselves, they can inspire others and even help change the world."

It comes amid ongoing efforts by Charlotte Tilbury to expand the brand's global reach and solidify its presence in the competitive premium beauty market, particularly during key retail periods like the holiday season.