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CEW stages largest ever Beauty Awards Demo Event

Lauretta Roberts
30 March 2023

CEW staged its largest ever Beauty Awards Demo Event in London yesterday with more than 200 brands showcasing their products to members of the beauty industry members organisation.

Staged at the Business Design Centre in Islington, some 350 entries were on display from more than 200 brands, allowing members to trail the products ahead of the annual awards judging process. This year's event sold out at record speed with entries up 20% on previous years.

Having attended the event, witnessed the entries and taken away many of the products under consideration, members of CEW will now get to take part in an online judging process ahead of the awards presentation lunch which takes place on 30 June.

Membership of CEW is made up from individuals from across beauty, including retailers, media, investors, formulators, manufacturers, recruiters, packagers, legal experts and educators among others. The awards, as voted for by these experts, are coveted industry accolades.

2023 saw an evolution of the annual Demonstration event with the addition of a networking bar and interactive treatment area including a personalised hair consultation with Olaplex and a gel manicure with Bio Sculpture.

CEW UK, Managing Director,  Sallie Berkerey said of the event: “A handful of evenings each year genuinely capture the essence of being part of our great UK beauty industry. One such evening was [last night's] annual CEW Beauty Awards Demonstration Event, held as the first stage of our annual awards ahead of the award winners' lunch in the Summer.

"It is a privilege to host this special event with the members of the CEW community each year. In 2023 we have seen a record-breaking increase in brand participation, and this year's event was a cornucopia of discovery with products, education, and innovation in abundance. If that wasn’t enough, this much-loved event provides a unique opportunity to connect with friends and colleagues from across the industry, and I am so grateful to all our participating brands, to our partners and sponsors and, of course, to those members who joined us last night to help make this year's awards so memorable.”


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