Chanel appoints Lucia Pieroni as Creative Makeup Director

Chanel has appointed make-up artist Lucia Pieroni as its new Creative Makeup Director, as the French fashion house continues to develop its creative direction under Matthieu Blazy.

Pieroni is joining Chanel in September 2026 and will work alongside its Makeup Creation Studio, reporting to Simona Cattaneo, Chanel’s president of Fragrance & Beauty.

The appointment brings a make-up artist with a career spanning fashion, beauty and photography into Chanel’s creative team. Trained as a painter, Pieroni began her career in London before moving to New York in 1995, where she worked with photographers and designers across fashion editorials, campaigns and shows.

From 2006 to 2019, she served as Creative Director of Makeup at Shiseido-owned Clé de Peau Beauté, before continuing to work with photographers, designers and beauty brands.

Pieroni has also previously worked with Chanel’s fashion creative director Matthieu Blazy, creating the beauty looks for his debut collection for the house in October 2025. The pair will now continue that collaboration at Chanel.

Announcing the appointment on Instagram, Chanel Beauty said Pieroni’s “extraordinary eye for beauty and unique artistic vision” would open “a new chapter” for Chanel makeup. It said her approach would focus on beauty that feels “intuitive and expressive”, while highlighting the individuality of each face.

“I am thrilled to have the opportunity to share my artistic vision with this unrivalled creative team at a particularly exciting moment in Chanel’s journey,” Pieroni said. “I look forward to working with the teams to bring to life a new chapter in this iconic brand’s make-up story.”

Cattaneo said Pieroni brings an “instinct for beauty” and an understanding of how to highlight the individuality of each face, describing her approach as intuitive and expressive.

Chanel global executive chairman Alain Wertheimer and global CEO Leena Nair also praised Pieroni’s experience and artistic perspective, describing her as an established figure in international makeup creation.

The appointment follows a period of investment across Chanel’s fragrance and beauty business. In May, the company said it had opened more than 25 dedicated fragrance and beauty boutiques during 2025 and launched a new fragrance and beauty app, alongside wider investment in its brand and creative teams.

Chanel reported revenues of $19.3bn for 2025, up 2% year on year, while operating profit rose 5% to $4.7bn. The company said its performance was supported by fashion, including the reception to Blazy’s first collection for the house.