Chanel Beauty brings exclusive festive pop-up to Harrods
Yesterday, TheIndustry.beauty was invited to enter Chanel’s doll house-inspired pop-up at the London department store Harrods. The space has been transformed into a festive fantasy, offering collector-worthy exclusive holiday products, complimentary makeovers and more.
Passersby are invited to discover the 'Magical House of Chanel' - a fragrance and beauty pop-up at Door 6 of Harrods in Knightsbridge, which will be open to the public until 24 October.
Here, they are invited to experience a first look at the limited-edition Holiday 2024 products, participate in exclusive masterclasses and receive personalised gifting.
The cosy carpet leads shoppers into a space wrapped in Chanel’s signature tweed fabric. Decking the halls with holiday spirit, the pop-up features a fireplace decorated with carefully wrapped presents - all doused in Chanel’s instantly recognisable branding. The Insta-worthy space acts as a backdrop where clients can take complimentary Polaroid pictures. This wouldn't be a Chanel experience if it didn't come complete with a branded sleeve to take home as a keepsake.
Each wall is filled to the brim with exclusive products, from the limited N°5 Collector’s Edition Eau de Parfum, which features hand-crafted silk fashioned to imitate snowfall and retails for £16,000, to fan-favourite classics such as Co Co Mademoiselle, available in a gift set for the first time at a much lower price of £180. Shoppers can also find travel-size fragrances fashioned with Chanel chains allowing them to be worn as this season's must-have accessory - bag charms.
One exclusive that stuck out as a collector's must-have is the 12-shade 31 Le Rouge set (£1,035) that comes in a personalised coffret and includes two leather lipstick pouches and a glass lipstick case that can be interchanged with any of the 12 shades. Chanel's coveted holiday collection, which features a larger-than-life highlighter (£70) and a disco-inspired blush and eyeshadow palette (£71) this year, is also up for grabs.
For those looking for the ultimate festive takeaway, the first-ever Chanel baubles are available at The Magical House of Chanel. Plus, a set of Chanel N°5 Wish Cards each printed and adorned with snowflakes are available for purchase.
Clients who purchase products as gifts at The Magical House of Chanel can create bespoke greeting cards to be printed in a flash at the counter. Plus one of two charms can be added to logo-clad ribbons for personalised gift wrapping.
Adding an experiental touch, a digital snow experience is accessible via a QR code on their smartphones. Simply snap the subject at the pop-up and an Al snow photo or video appears directly on their smartphone.
With an abundance of exclusive holiday products, Chanel invites attendees to have a complimentary 15-minute makeup and skincare service.
Shoppers can choose from a makeup session focusing on face, eyes, and lip products, a lipstick discovery to help clients determine their most complimentary shades of 31 Le Rouge or an olfactory experience to help clients discover their signature Chanel scent.
But, Chanel didn't stop the festivities there. During the pop-up period, The Chanel School of Makeup will host two-hour holiday masterclasses from Thursday through Saturday to teach attendees how to achieve party-ready looks. Each guest will receive a complimentary School of Makeup notebook and graduation certificate.