Chanel Beauty's playground for lipstick lovers to pop-up in London

Did you know Chanel was the first brand to host a beauty pop-up in Covent Garden over a decade ago? Later this month, the luxury brand is reclaiming the Piazza with its newest beauty pop-up, Rouge Coco Playground.

In Covent Garden, the home of Chanel’s first beauty boutique worldwide, Chanel is hosting a free-to-enter immersive experience in an all-new playground setting from 21 to 30 March 2025.

The beach-themed space will celebrate all Rouge Coco from Rouge Coco and Rouge Coco Flash to Rouge Coco Baume and Rouge Coco Baume Shine.

At the pop-up, shoppers can get their hands on the exclusive 2-Shades Customizable Set adorned with a Chanel lipstick charm that doubles as a bag charm. The set offers the choice of two lipsticks from the Rouge Coco collections.

Now, as for the experiential elements, Chanel is switching things up with daily live skateboarder performances in the Piazza, animating its playground.

At the pop-up, visitors can play games, create their own Coco Ride video at the photocall and enjoy scoops of the gourmet Coco Cream Sorbet.

Plus, they can also book a 60-minute bespoke makeup service with a Chanel makeup artist for £60 or a 75-minute Masterclass for £45. What’s better, booking fees for both services are redeemable against products at the pop-up and include an elevated goodie bag.

Ever since Chanel brought beauty pop-ups to Covent Garden over 10 years ago, it has blossomed into a beauty haven. Earlier this week, Prada Beauty announced it was bringing a picnic-themed pop-up to the Covent Garden's Piazza.

In celebration of the new Spring season and the highlightly anticipated sunshine that has finally graced London's once gloomy skies, Prada Beauty is inviting shoppers to discover its luxurious collection of beauty and fragrance in its picnic-themed pop-up.