Chanel is bringing 'perfect pouts' to Edinburgh in new pop-up
Edinburgh, "a city that Gabrielle Chanel adored", is set to welcome a Chanel Beauty pop-up boutique this March, where its latest lipstick launch will be available to purchase.
The pop-up is designed to feel like a nighttime excursion where night owls and partygoers can uncover the world of Chanel Beauty and its newest launch, Rouge Allure Velvet Nuit Blanche.
Rouge Allure Velvet Nuit Blanche is a limited-edition matte lipstick that comes in eight various shades – one for every hour of the night.
At No. 8 Charlotte Square, visitors will find a picturesque Robert Adam-designed building that has been transformed into a beauty maven’s heaven, showcasing a selection of Chanel’s finest offerings over two floors.
The journey through the pop-up starts in the cinema, where clients are played the Nuit Blanche campaign film starring ambassador Margot Robbie.
The next stop is an interactive digital clock, where beauty advisors will be on hand to help customers discover their new favourite lipstick shades.
In the backstage beauty area, Chanel School of Makeup Masterclasses will be available to pre-book for guests to learn how to create show-stopping evening looks inspired by those worn by Margot Robbie in the campaign.
Finally, customers can capture their perfect pouts, as well as browse the brand’s iconic fragrances, in a celebratory interactive space.
