Chantecaille celebrates 25 years with new 24K gold innovation

Luxury beauty brand Chantecaille is celebrating its 25th anniversary with the launch of a new 24K Gold Serum Intense.

The new serum features "potent, fast-acting and result-producing ingredients to recharge, smoothen and illuminate the skin".

The product is powered by ingredients chosen for their visibly hydrating, smoothing, softening and brightening properties, as well as their ability to improve the look of fine lines and wrinkles. Its formula is enriched with a mix of peptides, pure gold, botanicals, hyaluronic acid and a "new and revolutionary" antioxidant Gold Vitamin C complex to enhance vitamin C’s stability.

Olivia Chantecaille, Creative Director of Chantecaille, said: “A breakthrough discovery was that our new Gold Pentapeptide was able to keep vitamin C stable to help it penetrate it better into the skin. Within a few days of using this serum, I can already see and feel my skin looking smoother and more radiant.”

Additionally, the packaging features a new automatic loading dropper to provide a "luxury experience of precision dosage".

Founded by Sylvie Chantecaille in 1997, Chantecaille offers skincare, fragrance and makeup products based on botanical ingredients. The brand was acquired by Beiersdorf in December 2021 to accelerate its growth in North America and Asia.

The new launch expands on the brand's existing Gold Collection, which features products including a 24 Karat Gold Firming Moisturiser, 24K Gold Energising Eye Cream, Gold Recovery Mask and 24K Gold Energising Face Cream.

Priced at £375, the 24K Gold Serum Intense will be available at Harrods and on its own website from 3 April 2023.