Charlotte Tilbury appoints former Rabanne exec as new CMO

Charlotte Tilbury Beauty has named Jerome Leloup as its new Chief Marketing Officer, following his departure from fellow Puig-owned beauty brand Rabanne.

Confirming the move on LinkedIn, Leloup reflected on his time in Paris and at Rabanne, where he most recently served as Brand Vice President: "After 25 years in Paris - including the past six at Rabanne - I close an important chapter with pride and gratitude. I have immense respect for my team, my colleagues, my partners, and my managers whose trust, support, and inspiration made this journey so meaningful.

"On 2 March, I will join Charlotte Tilbury in London as Chief Marketing Officer. I look forward to joining the company, working for the visionary leader at the helm of Charlotte Tilbury Beauty.

"I am excited to work for and learn from Charlotte, a strategic and entrepreneurial leader who has a unique point of view on marketing, supporting her continued vision to redefine beauty on the global stage.

"After 13 years within Puig, I remain grateful for the continued trust and opportunities the group provides."

Leloup joined Puig in 2012 as General Manager of Premium & Niche Brands.

Prior to that, he spent more than seven years at Parfums Christian Dior and over five years at L'Oréal.

His appointment comes amid leadership changes at Charlotte Tilbury. Demetra Pinsent has stepped down as CEO after 14 years with the British beauty brand to “pursue new opportunities”.

While no successor has been announced, founder Charlotte Tilbury will continue to lead the business creatively and commercially in her roles as President, Chair and Chief Creative Officer.