Charlotte Tilbury arrives at The Grove in exclusive beauty takeover

Charlotte Tilbury is partnering with The Grove in Hertfordshire for the first time, offering a series of experiences for visitors from 5 March to 26 April.

Located within 300 acres of countryside, The Grove is a five-star hotel featuring a luxury spa, championship golf course, five restaurants and extensive grounds.

The venue was chosen for its reputation for providing moments of indulgence, relaxation and celebration, aligning with the Charlotte Tilbury Beauty brand.

The partnership, timed to coincide with the high-traffic Mother’s Day and Easter period, invites guests to explore the brand through a variety of experiences.

A pop-up boutique will be available on site, featuring a selection of makeup, skincare and fragrance items, including the brand's bestselling Magic Cream.

In addition, the hotel’s afternoon tea will undergo a special "Tilbury transformation," with treats inspired by Charlotte Tilbury’s signature products. As part of this, guests will receive a complimentary beauty gift pouch containing deluxe skincare samples.

Those staying in The Grove’s mansion house rooms or suites will enjoy extra skincare samples, adding an additional touch of the brand’s offerings to their stay.

Meanwhile, Charlotte Tilbury's Pro Artists will host exclusive masterclasses. As part of this, sessions will cover topics such as skincare routines, colour theory, and bridal beauty techniques, offering tips and guidance suitable for both beginners and enthusiasts.

It comes as Charlotte Tilbury continues to expand globally, offering more than 500 products across colour, complexion, skincare, and fragrance. The brand is distributed in over 3,000 locations worldwide, including department stores and travel retail.