Charlotte Tilbury expands high street reach with Boots debut

Charlotte Tilbury Beauty is set to launch in 31 Boots stores across the UK from July, expanding the brand’s presence on the high street.

The move follows customer demand for Charlotte Tilbury products to be made available through the retailer, reflecting strong interest from shoppers who want wider access to the brand.

It will provide shoppers with access to a selection of the brand’s best-known products, including Magic Cream, Airbrush Flawless Finish and Airbrush Flawless Setting Spray.

Charlotte Tilbury MBE, founder, President & Chief Creative Officer, said: “I am so thrilled that we are now bringing Charlotte Tilbury Beauty into select Boots stores across the UK this summer - joining forces with another great British beauty icon that customers know, love and trust.

"For years, I have received countless messages from people asking, ‘When is Charlotte Tilbury coming to Boots?’ Well, darlings, the wait is over – we are finally making your beauty dreams come true!"

In addition to its product range, Charlotte Tilbury will introduce elements of its in-store retail experience at participating Boots stores, including beauty consultations, product demonstrations and brand storytelling.

Alice Rafferty, Director of Premium Beauty & Cosmetics at Boots, said: “We are delighted to welcome Charlotte Tilbury Beauty into select Boots stores this summer.

"Our customers have long been asking for Charlotte Tilbury, and we are incredibly proud to bring one of the world’s most influential beauty brands to even more communities across the UK.

"This launch further strengthens our premium beauty offering and reflects our commitment to giving customers access to the most exciting, innovative and sought-after brands in the industry.”