Charlotte Tilbury launches virtual masterclass series 'Easy Beauty School'

Charlotte Tilbury Beauty has announced the launch of its 'Easy Beauty School' - a free virtual masterclass series designed to educate and empower beauty beginners. The four part masterclass series is available exclusively through the brand’s Easy Beauty for You app.

Led by Tilbury’s globally trained Pro Artistry Team, the Easy Beauty School features four immersive modules focused on building foundational beauty skills, from skin prep to eyes and lips, in an interactive online environment.

The sessions can be joined live or rewatched on demand later in 2025, with graduates unlocking a certificate, exclusive bundle discounts of up to 20% and a limited-edition gift.

"Darlings, it has always been my mission to empower everyone, everywhere to feel and look like the most beautiful, confident version of themselves", said Charlotte Tilbury MBE. "Now, I am taking this one step further with my new! first-of-its-kind Easy Beauty School! I have put all my tips, tricks and backstage secrets into one dedicated space that everyone can access at their fingertips, so they can effortlessly feel and look like their most beautiful, any time, any place!"

The four masterclasses are as follows:

• Skin prep for flawless makeup magic: Discover how to prep skin using Charlotte’s cult skincare icons to create a smooth, glowing base.
• Sculpt + shape your face: Learn contouring highlighting, brow grooming, and blush techniques to enhance facial features.
• Bigger, brighter looking eyes: Unlock application tips for eyeshadow, liner, and mascara to suit all eye shapes and colours.
• Perfect your lip look using colour theory: Master lipstick shades, formulas and finishes tailored to skin tone and personal style.

The app, which has seen over 2.5 million downloads since launching in 2023, also features AI-powered tools like a 60-second Shade Match and Pro Skin Analyser, 1:1 artist consultations and access to a growing library of tutorials. This educational push continues the brand’s mission to democratise beauty knowledge through innovation.

The first Easy Beauty School term will run throughout June 2025, with sessions taking place on the 17th, 19th, 24th, and 26th. From July, classes will be hosted weekly. Enrolment, session schedules and booking details are all available via the Easy Beauty for You app.

Tilbury added: "As one of the first beauty founders to launch tutorials on YouTube, I have always believed in the power of education and technology, which is why I have decoded my 30+ years of expertise into my award-winning Easy Beauty for You app! It has everything you need to unlock instant beauty confidence."

"Darlings, download my Easy Beauty for You app to join my Easy Beauty School and start your beauty journey now. It’s like having me in your pocket!"

This is Tilbury's latest app development. Last month, Charlotte Tilbury launched Charlotte’s Darlings Loyalty Club - a programme designed to reward customers with personalised perks, exclusive experiences and benefits.

Set to redefine what loyalty looks like in the world of luxury beauty, the new initiative is available via the brand’s Charlotte Tilbury Beauty App: Easy Beauty for You and on CharlotteTilbury.com, where members can begin unlocking rewards from the moment they sign up.