Charlotte Tilbury names Bella Hadid as latest beauty muse
American supermodel Bella Hadid has been named as Charlotte Tilbury's latest beauty muse in a partnership that hopes to "transcend the real and virtual realms to bring innovative beauty magic and confidence to everyone".
The brand teased images and videos of Hadid days prior to the reveal, keeping her full identity secret until the official announcement. According to the Charlotte Tilbury, Hadid "truly understands the power of makeup".
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In a post on Instagram, Charlotte Tilbury said: "Bella is a generation-defining talent and pioneer for positive change, and I am so excited to reveal our creative partnership. Bella is a modern day beauty icon - a digitally native, digitally creative innovator - and together we will celebrate the power of beauty to unlock confidence in everyone, everywhere.
"From beauty magic to beauty tech and so much more, Bella is just as obsessed as I am with breaking boundaries and transcending the real and virtual worlds - and I cannot wait to share with you all the extraordinary, magical moments we have in store."
Bella Hadid is the latest beauty muse for Charlotte Tilbury, joining previous ambassadors including Kate Moss, Twiggy, Jourdan Dunn, Michaela Jae Rodriguez and Lily James.
