Charlotte Tilbury rewards her 'darlings' with new loyalty programme
Charlotte Tilbury has today announced the launch of Charlotte’s Darlings Loyalty Club - a programme designed to reward customers with personalised perks, exclusive experiences and benefits.
Set to redefine what loyalty looks like in the world of luxury beauty, the new initiative is available via the brand’s Charlotte Tilbury Beauty App: Easy Beauty for You and on CharlotteTilbury.com, where members can begin unlocking rewards from the moment they sign up.
The tiered programme features three levels - Bronze, Silver, and Rose Gold - each offering a seamless experience tailored to how much customers spend annually. Every £1 spent earns 1 Loyalty Coin, which can be exchanged for vouchers to use on future purchases. But the benefits go well beyond discounts.
From free delivery and birthday treats to 1:1 virtual consultations with professional makeup artists (exclusive to Silver and Rose Gold members), the brand is investing in deepening its relationship with its customer base.
Membership is completely free, and new sign-ups are welcomed with 15% off their first order, simply by creating and logging into their account.
Founded in 2013 by A-lister-approved makeup artist Charlotte Tilbury MBE, the brand has become a global beauty powerhouse, celebrated for its award-winning products, empowering ethos and red carpet-ready results.
The brand now employs over 2,000 people globally and sells over 500 products across colour, complexion and skincare. It has a physical presence in over 50 global markets and is available in more than 42 countries online, with over 2,000 points of distribution worldwide, including travel retail.
