Charlotte Tilbury teams up with Genshin Impact on astrological collection

Charlotte Tilbury, the British beauty brand renowned for its spellbinding skincare and makeup, has stepped into a new dimension: gaming. This unexpected collaboration marks Tilbury’s entry into the gaming space with Genshin Impact. 

Blurring the lines between gaming and glam, the Charlotte Tilbury x Genshin Impact collection includes two limited-edition beauty kits: the Starfell Treasure Box and Starry Miracle Box. Each set features Tilbury’s bestselling skincare and makeup products - such as the Magic Cream moisturiser, Magic Serum Crystal Elixir and Airbrush Flawless Setting Spray - alongside exclusive co-branded merchandise and Genshin Impact in-game rewards, including coveted Primogems.

At the heart of the campaign is a new muse: Mona Megistus, the "mysterious and mesmerising" astrologist from the gaming realm. In her signature celestial style, Mona joins a lineup of Tilbury muses that includes icons like Kate Moss, Salma Hayek, and Amal Clooney.

Charlotte Tilbury MBE, said: "Darlings, I am beyond excited to reveal my very first gaming partnership with Genshin Impact! Together, we have united our worlds to create a collection that celebrates exploration, magic and empowerment!

"At Charlotte Tilbury, we are known for pushing boundaries and doing the unexpected, because the unexpected is where true innovation lies! Gaming, like makeup, is a form of artistic expression, where creativity, community, fun and freedom come together!"

The brand's founder added: "The mysterious and mesmerising astrologist shares my love for the stars and divine artistry, and we both have boundless passion and dedication, which allows us to think limitlessly and pursue our biggest and boldest dreams, whether it’s in Teyvat or the real world! That's why each magic box is Mona-inspired and filled with exclusive limited-edition collectables, from a velvety makeup bag to cosplay essentials. There is something for everyone to love—it’s the perfect gift for everyone from gamers to skincare lovers and more."

Wenyi Jin, President of Global Publishing and Operations at HoYoverse (Teyvat's owner), commented: "This collaboration is a ground-breaking attempt for both teams… As we learn about each other further, we discovered more connections and similarities, which ultimately solidified our collaboration and selected Mona Megistus as the star of the campaign."

The limited-edition collection launches exclusively on charlottetilbury.com and the Charlotte Tilbury Easy Beauty for You app today.