Charlotte Tilbury to open biggest ever store with new 'Skin Spa' concept in London

Charlotte Tilbury is opening a new flagship in London's Covent Garden next month, marking its biggest-ever store and the debut of its first-ever Skin Spa.

Opening its doors on 9 January 2025, the new store promises a "fully immersive Charlotte Tilbury experience like never before", showcasing the brand's full range of makeup, skincare and fragrance, as well as new services.

It will also debut Tilbury's "world-first" Skin Spa, offering a premium service menu consisting of four benefit-led, results-driven facial treatments, which are exclusive to Covent Garden and promise "immediate skin revival".

Created alongside an expert facialist and aesthetician, the treatments will be led by the brand's team of skincare specialists using cutting-edge technology and tools.

The new treatment menu includes:

• The Glass-Gleam Skin Facial (£45)
• The Brighten + Smooth Oxy-Revival (£55)
• The Lift, Firm + Snatch Facial (£70)
• The Ultimate Magic Facial (£100)

Visitors will also have the option to add a complimentary complexion booster, where they can have their favourite Charlotte Tilbury foundation and concealer applied.

Other key features include a new 'Pillow Talk Beauty Bar' and 'Pillow Talk Parlour', described as a "unique, private space that brings the iconic world of Pillow Talk to life".

Meanwhile, a rainbow pink path will lead shoppers through the store and downstairs to 'Charlotte’s Beauty Boudoir', with the team on hand to offer their artistry and expertise.

Combined with the 'Pillow Talk Parlour', this will also act as a hosting space for group masterclasses, influencer and press events, and personal celebratory events such as birthdays and other group special occasions.

"This really is the beauty store of the future – it has education, futuristic tech, Instagrammable moments, themed worlds, and bookable areas. This is a true celebration of my 30 years of makeup artistry, with all my tips, tricks and secrets to make everyone feel like a star. There is truly nothing like it," said Tilbury.

The new flagship is triple the size of the original Charlotte Tilbury store on James Street, which opened in 2015, two years after Charlotte Tilbury launched her eponymous brand.

Adored by locals and tourists alike, the original store welcomed over 625,000 visitors last year. The new location promises to offer even more space and a fully immersive experience to "discover and enjoy the magic of Charlotte Tilbury".