Charlotte Tilbury unveils suite of new virtual beauty experiences

Charlotte Tilbury is offering customers the chance to engage with a range of new virtual beauty experiences on its website in a bid to offset the hit on in-store services now that lockdowns are in force across the UK.

New services on charlottetilbury.com range from personal online consultations with a Team Tilbury beauty expert, to a personal shopping service and a new Virtual Try On service which allows shoppers to play with shades and find make up matches via their mobile phones.

The free virtual beauty consultations last for 15 minutes in which customers can talk to a beauty expert one-to-one, view samples and pay for products live.

Customers select their time slots online before being sent a virtual consultation link.

The British beauty brand has also unveiled a Charlotte’s Beauty Secrets Virtual Store where a 3D avatar of Charlotte allows shoppers to buy across its range, including Iconic Products and a Beauty Secrets Gift Shop for festive gifting.