Charlotte Tilbury's 'Pillow Talk Bus' heads for Liverpool
Charlotte Tilbury is bringing its Pillow Talk Bus to Liverpool, launching from 11-13 May as the city welcomes the Eurovision Song Contest 2023.
Building on the success of its European tour, the Pillow Talk Bus will be stationed outside the John Lewis store at Thomas Steers Way, bringing the "full Pillow Talk experience" to Liverpool.
Heena Mohammed, Beauty Lead at John Lewis, said: "We are so excited to welcome the Charlotte Tilbury Pillow Talk Bus to John Lewis Liverpool.
"It arrives at such an exciting time, there will be so much buzz in the city. We can’t wait to see what fun looks are created on the bus by our customers and how the local community embraces the Pillow Talk collections.”
The pink double-decker features plush pink interiors, light-up mirrors, various photo areas and an immersive digital screen displaying video content.
It will allow visitors to discover and shop the full Pillow Talk range, as well as the brand's latest innovations and skincare, including its bestselling Magic Cream.
A number of "Expert Retail Artists" will also be on hand to give customers makeup advice, as well as a choice of eye, lip and cheek touch-up services and exclusive samples.
The pop-up forms part of Charlotte Tilbury's mission to promote a message of empowerment and confidence through beauty by allowing consumers to "experience the magic behind the brand through an unforgettable shopping experience".
It builds on the brand's existing retail activity in Liverpool. Last year, Charlotte Tilbury opened a new store at Liverpool ONE, marking the brand's first standalone UK store outside of London. Located on the corner of Paradise Street, the 1,000 sq ft store provides an "all encompassing beauty destination" with beauty services, expertise and artistry.