Ciara joins list of celebrities launching beauty lines this year
R&B singer Ciara has joined the growing list of celebrities venturing into the beauty market this year, with her skincare line OAM launching on 15 September.
OAM, which stands for On A Mission, consists of five products; a hydrating cleanser, brightening pads, brightening serum, eye revitaliser and radiance moisturiser.
Priced from $28 to $62, the line's five products all feature vitamin C as the star ingredient, as well as a proprietary Tri-C Pro-Peptide Complex.
Ciara reportedly she worked with a team of board-certified dermatologists to test the products, which took eight months of research and 18 months of development. The research saw the product tested on 96 women of various skin tones.
The launch of OAM Skin marks the uptick in celebrity beauty brands in 2022, with the likes of Stella McCartney, Scarlett Johansson, Ariana Grande, John Legend and Hailey Bieber and more.
Last week, Stella McCartney and LVMH's beauty division unveiled STELLA by Stella McCartney, a new line offering an alternative to luxury skincare, which they have branded "Alter-Care".
