Claire's promotes latest trends in new content series

Claire's has partnered with four fashion and beauty experts to launch a new content series via its Claire's Content Studio.

The five-part series promotes the latest fashion and beauty trends, with nail creations by artist Britney Tokyo, hair trends by celebrity stylist Florido Basallo, makeup by artist Alexandra French, and fashion by stylist Anna Trevelyan.

Each episode explores different trends and cultural themes around hair, makeup, nails, style and ear piercing. The series hopes to "empower a style hungry generation to discover and celebrate their own sense of self-expression".

The episodes will roll out each week for the remainder of 2022, kicking off with "Fresh Hair Looks" and followed by "Love This Makeup", "Get Pierced", "Nail Art" and "Get Styled".

The initiative also calls on the Claire's community to submit their own content using #CStudio through a multi-channel call-to-action for a chance to be featured across the brand's social media channels.

The news follows the recent appointment of Nicola Formichetti as the new Creative Director of Claire's. The style series is the first of three upcoming projects launching in partnership with Formichetti.

Kristin Patrick, EVP and Chief Marketing Officer of Claire's, said: "As a brand dedicated to self-expression, we celebrate diverse points of view, creating space for the voices of others and giving them a platform to ignite inspiration. In that spirit, we continue to bring the best and most influential creators in the world to the forefront and give our consumers access to their amazing talents and insights.

"We partnered with Nicola Formichetti to direct our latest series and give today's generation access to some of the best celebrity talent initiators and style creators across the industry. Florido, Britney, Alexandra and Anna each provide their own unique twist on hair, nails, makeup, fashion and piercing – inviting consumers to unabashedly dive into their imaginative worlds where they can uncover and embrace their own personal style."