Clarins launches new digital editorial platform
Clarins UK has partnered with London-based digital agency Green Park Content to launch a new online media platform called Beauty Daily.
The new platform aims to "combine data-driven, life-enhancing tips and honest advice to help solve the problems modern women face".
Beauty Daily will allow readers to a seek advice around the topics of skincare, makeup, lifestyle and culture through a series of listicles, how-to’s, interviews and features. The platform will also showcase expert insight from Clarins UK, industry insiders and award-winning professionals such as dermatologists, doctors, wellness consultants, make-up artists and nutritionists.
Clarins hopes the new hub will enable the beauty brand to "further develop its authority within the beauty and wellness space", as well as increase online visibility within the UK market.
Emilie Maunoury, Digital, CRM & Ecommerce Director at Clarins, said: “We are thrilled to launch Beauty Daily by Clarins. This will help us connect with our core audiences on a deeper level within the UK market.
"With the rise of digital content, we want to ensure we provide true value to our consumers outside of our product offering and creating our own beauty and wellness hub is the perfect way to do this. Whether you want to find out how to perfect a red lip or are looking for professional skincare tips from an expert, Clarins will be with you at every stage.”
Beauty Daily by Clarins can be accessed here.