Clarins targets UK growth with 'Radiance Studio' pop-up tour

Clarins is celebrating the launch of its Double Serum Foundation with The Radiance Studio, a new pop-up experience coming to three cities across the UK.

The pop-up combines the brand’s skincare expertise with interactive elements centred around the theme of radiance.

As part of this, visitors can access a personalised shade-matching consultation, as well as the Glow Finder Game, which allows guests to reveal a randomly selected Clarins prize.

Commenting on the activation, Adam Hall-Matthews, Senior Brand Experience Manager at Clarins, noted that the pop-up is intended to provide a more in-depth, personal experience.

"The Radiance Studio is designed to bring the skincare-meets-make-up story of Double Serum Foundation to life in a way that feels human, personal and confidence-building. This is not about a quick product discovery moment, it is about giving people time with real experts, real skin and real results," he said.

"The pop-up allows us to educate consumers on the skincare benefits behind the foundation while delivering a premium, personalised shade-matching experience that helps them leave feeling genuinely confident in their new found glow.

"It also creates a highly shareable environment that reflects the radiance promise of the product, driving both advocacy and social conversation around the launch."

When & Where

• 20-22 February, Westfield London.
• 28 February - 1 March, Manchester Trafford Centre.
• 7-8 March, Newcastle Eldon Square.

"London allows us to launch with scale and cultural impact, Manchester enables strong regional reach with a highly engaged beauty consumer, and Newcastle allows us to connect with an audience that is often underserved by large-scale beauty activations," added Hall-Matthews.

"Taking the experience on the road reflects our commitment to accessibility and inclusivity, ensuring consumers across the UK can experience the same level of experience, expertise and excitement around the launch, not just those in the capital."

It comes as Clarins continues to enhance the customer experience, having recently launched the AI Skin Observer - a device for advanced skin analysis - currently available in 20 stores worldwide, including John Lewis Oxford Street.

In parallel, a simplified web-based version of the AI Skin Observer is also available on the Clarins website in several markets, including the UK, US and France.