Claudia Schiffer backs Healf and fronts new 'Wellbeing Made Personal' campaign

UK-based retailer Healf has launched a new campaign to coincide with the January peak in New Year’s resolutions, featuring supermodel Claudia Schiffer, who has also joined the business as an investor.

The campaign, titled Wellbeing Made Personal, centres on the idea that wellbeing does not follow a single formula and looks different for each individual.

Speaking about her involvement, Schiffer said:"Healf is the world’s leading brand for longevity, health and beauty tech, and I have been a fan since the beginning. Becoming both an ambassador and an investor felt like a natural fit for me as our passions genuinely align.

"I hope that with all the amazing noise in longevity and health, curation will be helpful. I believe in everything natural because what we put in and on our bodies, through food and products, makes a big difference to one’s health and wellbeing."

The campaign also features DJ and producer Calvin Harris, who joins Healf as Chief Wellbeing Officer, and British-American Olympic fencer Miles Chamley-Watson, who becomes a brand ambassador.

Harris said: "I’ve learned that what keeps me feeling good changes all the time, depending on the day, the tour, the studio, everything. Healf gets that. They’re not trying to tell you how to live; they’re helping you find what works for you. That’s why stepping in as Chief Wellbeing Officer made sense; their whole approach feels real, grounded and genuinely helpful."

Chamley-Watson added: "I’m thrilled to partner with Healf to help make wellbeing something everyone can enjoy and access. Their thoughtful approach to curation and their awareness of what’s next in health and lifestyle align perfectly with how I live and what I stand for - pushing boundaries, staying curious, and always striving for balance."

By focusing on individual routines, Wellbeing Made Personal aims to challenge traditional wellness narratives, particularly those that dominate at the start of the year.

The campaign launches during a period when health messaging often centres on goals such as weight loss or increased exercise. Instead, Healf emphasises wellbeing as a personal journey that varies from person to person.

Max Clarke, co-founder of Healf, said: "This time of year, we see a lot of prescriptive messaging about how to get healthy: eat this, do that, be more. This campaign invites a different conversation, one that empowers wellbeing by reminding us just how different it looks from one person to another.

"The world is looking for ways to be well that go far beyond treatment or prevention. Healf sees wellbeing as part of everyday life and a form of expression that changes how people feel - not just what they do. It’s deeply personal, and our job is to help people find which tools and rituals work for them."

From today, the campaign will run across more than 1,500 billboards in London until 9 February. It will also be supported by ongoing digital and social media activity, alongside participation from Schiffer, Harris and Chamley-Watson.

As part of the campaign:

• Schiffer will support Healf’s focus on women’s health and co-curate a digital storefront showcasing her personal routines and rituals.
• Harris will contribute to Healf’s wellbeing philosophy, product selection and cultural positioning in his role as Chief Wellbeing Officer.
• Chamley-Watson will support the brand’s approach to accessibility, product curation and engagement with emerging wellbeing trends.

Founded in 2020 by brothers Max Clarke and Lestat McCree, Healf began as an online platform for curated wellbeing products. The company now serves more than 550,000 regular customers.

Since launching, Healf has reached annual revenues exceeding £100 million and is preparing to open new investment opportunities to support its next phase of growth.