Clinique appoints brand ambassador for new 'skin confidence' campaign

Clinique has named English rugby player Holly Aitchison as its brand ambassador for the new skin confidence campaign.

The #GameFace campaign is focused on the "transformative power of effective skincare and sport to improve the confidence of young girls around the UK".

The campaign is centered around rugby and will see four grassroots girls’ rugby clubs awarded a Clinique-funded support package to help their progress. This includes providing up to £10,000 worth of equipment, travel funding and education.

Aitchison will act as Clinique’s lead ambassador for the campaign. In this role, she hopes to encourage young women to feel resilient and to achieve their goals in feeling confident in their skin.

The partnership was inspired by data outlining that 25% of teenagers reported low self-esteem and negative self-image, of which 79% were girls.

Karen Ehrlich, Marketing & Consumer Engagement Director at Clinique, said: “Clinique’s simple and effective skincare routines to provide healthy skin puts us in the perfect position to help young women to approach everyday life with their #GameFace encouraging them to be themselves and confident enough to achieve all their goals.

"Holly is incredibly inspiring and we hope that through this powerful message we can encourage young women to have access to great skincare and a community to feel part of building towards a bright future.”