Clinique boosts reach with new Kate Spade New York collaboration
Clinique has partnered with Kate Spade New York to launch a limited-edition collection of lip products, allowing the brands to "reach new consumers who are immersed in the worlds of fashion and beauty".
In their first-ever collaboration, the brands have joined forces to unveil a playful collection that combines vibrant Kate Spade patterns with a collection of Clinique's Pop Plush Creamy Lip Gloss in Air Kiss, Juicy Apple and Black Honey shades.
The collection celebrates Kate Spade's designs, infusing them with "fresh and modern" touches such as springtime florals, colourful stripes, kisses, and graphic polka dots.
The partnership was developed through a shared vision of representing "joy, optimism and colour, whilst providing prestige products that resonate with consumers".
Mindy Troutman, Vice President of Global Product Marketing, Makeup and Fragrance at Clinique, said: "This new collaboration serves as an incredible opportunity for long-standing fans of both brands to experience a fresh, lively take on our Pop Plush Glosses just in time for summer."
Charlotte Warshaw, Vice President of Americas Wholesale, Travel Retail and Global Licensing at Kate Spade New York, added: "We are thrilled to collaborate with Clinique as we introduce a colourful capsule that perfectly infuses our heritage brand codes in fresh designs. It's an exciting moment as we connect the fashion and beauty worlds for our global brand fans. What better way to do that than with the iconic brand Clinique."
