Clinique celebrates viral Black Honey range with festive pop-up

Clinique is opening a new two-day pop-up in London, celebrating the brand's viral Black Honey range. 

Located in the heart of Covent Garden, the new 'Hot Honey' pop-up will take place from 6-7 December.

The activation will spotlight the brand's Lip & Cheek Oil, as well as its wider Black Honey collection in an "immersive, festive setting".

With a bold, burgundy design reflecting the product, as well as the season’s hottest trends, the upcoming experience promises to immerse visitors in the world of Black Honey.

As part of this, guests will receive a complimentary Black Honey Lip & Cheek Oil, plus an opportunity to 'spin the wheel' to win additional goodies from Clinique.

The new pop-up comes as Black Honey continues to capture consumer interest with its chameleon-like ability to flatter all skin tones yet look different on everyone. The secret? A blend of blue, red, and yellow pigments in a sheer base that melts into lips, playing up their natural colour.

Karen Ehrich, Vice President & General Manager at Clinique UK & ROI, told TheIndustry.beauty: "Black Honey has become a cultural phenomenon that has captivated beauty lovers across generations. With its viral success and timeless appeal, we've created an experience that brings this iconic shade to life in an engaging, festive way.

"The 'Hot Honey' pop-up is our way of celebrating the season's most trending shades and connecting with our consumers through the power of community and beauty.

"Burgundy is the color of the season, and nothing pairs better than Clinique’s iconic Black Honey to complete the look. Plus, due to its summer success, Black Honey Lip Oil is back—now a permanent must-have for rich colour and lasting moisture."