Clinique embraces glowing skin trend with latest launch
Clinique has expanded its Moisture Surge range, launching a new serum that caters to the rising demand for glowing, hydrated skin.
Over time, factors like stress, pollution and dehydration can dim natural radiance. Understanding these changes to skin, Clinique has introduced a new Active Glow Serum.
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The new product features a lightweight, milky formulation with 5% lactic acid, hyaluronic acid and vitamin C for "deep hydration" and an "instant and continuous glow".
It also promises to brighten skin, improving skin texture, pore appearance and dry fine lines, while gently exfoliating dead skin cells and promoting skin's natural cell turnover.
@clinique just a few of the ✨glowing✨ reviews for our NEW moisture surge active glow serum 👆 big thanks to— ✨ @Katie Fang ✨ @Kai ✨ @A N D R E A ᥫ᭡ ✨ @Alissajanay ✨ @Lauren Tiby ✨ @Rachel DiBease 🦢💌 ✨ @Hira ✨ @Mar ✨ @Olivia Dejarnett ✨ @Brianna Giscombe #clinique #moisturesurgeserum #dermatologisttested #safeforsensitiveskin #allergytestedfragrancefree #glowyskin #glowserum ♬ original sound - Clinique
The new launch capitalises on the growing trend for glowing skin, also known as "glass skin" and "glazed skin".
This trend prioritises healthy, well-hydrated skin and is less about covering imperfections and more about enhancing natural radiance through effective, consistent skincare practices.
Also recently tapping into this trend is Byoma with its new Phyto-Mucin Glow Serum and The Inkey List with its new Exosome Hyrdo-Glow Complex, joining familiar favourites like Glow Recipe's Watermelon Glow Serum, Pixie Beauty's Glow Tonic and Beauty of Joseon's Glow Serum, amongst other products.
