Clinique launches makeup NFTs to champion inclusivity in Metaverse

Clinique has unveiled its new makeup NFT campaign to address the lack of representation in the Metaverse and build a more inclusive digital beauty world.

The "Metaverse More Like Us" campaign has been created with a diverse group of global makeup artists and creators, including Tess Daly, Sheika Daley and Emira D’Spain.

Each creator has designed two looks, one real-world and one fantastical look, with each diverse NFP in mind, allowing them to fit all skin tones, face shapes and hairstyles.

Using their favourite Clinique products, the creators will also share the inspiration behind their looks, creative process and social causes they are passionate about on their social media channels.

Created in partnership with Daz 3D, the campaign will offer the three NFT makeup drops to 1,968 randomly selected avatar NFP collection holders. The three drops will begin with the first 1,968 avatars receiving their NFTs in July, the second drop in August and the third drop in September.

Carolyn Dawkins, SVP Global Marketing, Analytics & Online at Clinique, said: “Clinique has always been committed to developing products that deliver exceptional results and address all skin concerns, whilst delivering better experiences for our consumers along the journey.

“We’re dedicated to increasing inclusivity everywhere our brand connects with consumers, and that commitment is no different in the Metaverse. As the Metaverse is blossoming, we know that what we create today can positively impact the beauty standards of the future. We are proud to collaborate with leaders in the space, such as Daz 3D and artists who help us bring optimism through artistry.”